5 Ecommerce Platforms to watch out in 2025

As a business, having an online store is essential to keep up with the growing number of consumers choosing to purchase online. However, establishing a successful ecommerce store isn’t as simple as it sounds. Your success ultimately boils down to your choice of eCommerce platform.

There are several e-commerce platforms in Nigeria, so you might be spoilt for choice. However, you should consider certain factors before selecting the best one. When picking a platform, consider the size of the user base, consumer trust, commission costs, payment options, logistics capabilities, and other relevant features.

To make the decision process easy, we have carefully selected the 5 best ecommerce platforms to look out for in 2025. These online stores are most suited for your online business.

What Is An Ecommerce Platform?

An ecommerce platform includes software for creating and managing an online store and performing other retail functions including marketing, inventory management, and payment processing.

The finest ecommerce systems let merchants create unique websites and manage their businesses as they develop.

Here’s an overview of the 5 best e-commerce platforms to look out for in 2025.

The 5 E-commerce Platforms To Watch Out in 2025

Shopify
Jumia
BigCommerce
Adobe Commerce
Big Cartel

1. Shopify

Shopify is the world’s leading ecommerce platform. Its self-hosted software helps you sell everywhere your customers are, with features to handle all aspects of retail, from website design and product management to finances and shipping.

Why choose Shopify?

Shopify allows you to start a business from home and expand to an international brand with physical shops (you are not the first Shopify merchant to do so). Our platform enables a single admin to manage your complete business, optimize your store, sell on social media, and explore popular retail models like dropshipping.

Shopify’s mobile-friendly store builder includes over 100 no-code themes. Optimize infinite product listings with the editor’s AI assistant, which generates product descriptions and manages content.

2. Jumia

Jumia is Nigeria’s most popular e-commerce platform with over 81 million monthly website visits. The platform processed orders worth over $750 million in 2023 from its 2.3 million active customers. While this figure represents sales across various markets, Nigeria is Jumia’s largest market.

Why choose Jumia?

Jumia offers pick-up centers across the country where buyers can collect their orders. They also enable global shipping, making it an ideal platform for businesses outside Nigeria to reach the Nigerian market.

The network offers an affiliate marketing program that pays influencers and independent marketers commissions on successful purchases made through their unique tracking links. Jumia also deploys its “J Force” network, which consists of salespeople assisting customers with limited internet or mobile penetration. Sellers can boost the visibility of their products by leveraging the platform’s various promotional options.

3. BigCommerce

Like Shopify and Wix, BigCommerce offers web hosting and customization options for your ecommerce store, as well as tools for international selling, SEO, and listing products on marketplaces.

Why choose this BigCommerce

BigCommerce is popular among enterprise-level firms because to its features that facilitate large-scale retail. However, it’s worth noting that some users find the platform less adaptable and user-friendly than others.

BigCommerce interacts with multiple sales platforms, including Google Shopping, Facebook, price comparison engines, Amazon, and Etsy. The mobile app allows you to check analytics and manage inventory while on the road, while some capabilities are only available on Android devices. There is no native POS system.

4. Adobe Commerce

Adobe Commerce is a powerful, non-hosted ecommerce platform designed for developers and large businesses that want a customizable online store.

Why choose Adobe Commerce?

Adobe Commerce is suitable for brands that want a high level of personalization. It provides great flexibility, but it usually requires an in-house developer to realize its potential and manage the site fully.

5. Big Cartel

Big Cartel is a fully hosted ecommerce platform for artists and creatives. It offers a straightforward approach to selling online, focusing on simplicity and basic functionality.

You may want to see the Best 10 Tech Business Ideas in Nigeria

Why choose Big Cartel as a creator?

Big Cartel is ideal for small-scale artists and creators who need an easy-to-use platform with essential features. Its free plan allows you to list and sell up to five products, perfect for beginners.

On Big Cartel, you can start with a free plan that allows up to five product listings. Paid plans begin at $12 per month.

Conclusion

When choosing an ecommerce platform, keep in mind that the goal is not to locate the finest overall software, but rather the platform that best meets your goals and gives your clients a smooth online buying experience.

Consider both the platform’s shop builder and any other business tools.

References

shopify.com – 11 Best Ecommerce Platforms for Your Business in 2025
techcabal.com – Top 5 e-commerce platforms in Nigeria to start selling in 2025