Send App by Flutterwave Launches  Cross-border Payment Services into Malawi

Flutterwave, Africa’s leading payment technology company, has officially launched its flagship remittance product, Send App by Flutterwave, in Malawi. 

This new service aims to facilitate faster, easier, and more affordable cross-border money transfers, significantly enhancing the financial landscape for both residents and the diaspora.

Enhanced Cross-Border Transactions

The launch of Send App in Malawi comes with a promise of convenience and efficiency for customers looking to receive money from abroad. 

The app is designed to cater to all customer segments, allowing users to receive funds through both mobile applications and web devices. 

This flexibility ensures that Malawians can access their money anytime, anywhere.

One of the key features of Send App is its competitive exchange rates, which provide users with better value for their money. 

Additionally, the app offers 24/7 in-app assistance, ensuring that customers have access to support whenever they need it. 

Flutterwave has also committed to maintaining the highest global security standards to protect users’ data and funds, further solidifying its reputation as a trusted payment solution provider.

Regulatory Backing and Market Potential

The launch is bolstered by Flutterwave’s recent acquisition of the International Money Transfer Operators (IMTO) license from the Reserve Bank of Malawi. 

This regulatory endorsement enhances the company’s capability to facilitate seamless transactions, making it easier for Malawians living abroad—particularly in the UK, US, and Europe—to send money back home. 

With this license, Send App can now connect to all banks in Malawi, ensuring that funds can be transferred directly and efficiently.

Olugbenga ‘GB’ Agboola, the Founder and CEO of Flutterwave, expressed his enthusiasm about the launch, stating, “At Flutterwave, we have always prided ourselves on our commitment to providing value where it is most needed. With Send App’s arrival and our knowledge of the crucial role remittances play in supporting the personal needs of individuals in Malawi, we are better positioned to support Malawians who want to receive money from the diaspora.”

Strengthening Community Connections

Send App is not just about transactions; it is about fostering connections among families and friends, regardless of distance. 

Lumbani Gondwe, the Country Manager for Malawi, emphasized this vision, stating, “Send App was built to connect families, friends, and loved ones seamlessly no matter the distance. Malawi, the heart of Africa, is a great country that thrives on such connections.”

The service is designed to cater to various customer needs, with plans to expand delivery options to include Mobile Money and Cash Pickup services. 

This adaptability is crucial in a country where many people rely on informal channels for money transfers. 

By providing a secure and efficient platform, Send App aims to transform the way Malawians engage in cross-border transactions.

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A Vision for the Future

Relaunched in 2023, Send App has already made strides in connecting Africans in the diaspora with their families back home. 

By expanding its services to Malawi, Flutterwave is reinforcing its position as a leader in cross-border payment solutions across Africa. 

The company’s commitment to innovation and customer-centric services is evident in its ongoing efforts to enhance the app’s functionality and reach.

As Flutterwave continues to innovate, the potential for Send App to impact the lives of Malawians is immense. 

With remittances playing a vital role in the country’s economy, the introduction of this service is expected to provide significant support to families and communities.

In conclusion, the launch of the Send App by Flutterwave in Malawi marks a significant milestone in the realm of cross-border payments. 

With its focus on security, convenience, and community connections, Send App is poised to become an essential tool for Malawians both at home and abroad, facilitating financial transactions that strengthen bonds across distances.

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