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Yellow Card is Expanding into Emerging Markets
Yellow Card is expanding into emerging markets, and this is big news for businesses around the world. The company, known for providing stablecoin payments infrastructure, has just announced that it’s growing beyond Africa into important countries like Argentina, Brazil, Bangladesh, India, Mexico, Pakistan, and Colombia. This expansion shows how Yellow Card is bringing its proven ways of helping businesses deal with money problems to new places that really need it.
Why is Yellow Card expanding? The CEO and Co-Founder, Chris Maurice, explains that the financial problems businesses face, like money losing value quickly or not having easy access to cash, aren’t just problems in Africa, but everywhere. Because Yellow Card was able to build a strong system to support businesses in Africa, they now want to take that same system and help businesses in other parts of the world. They call this system “financial rails,” and it’s a way to make sure money can move smoothly and safely, so businesses have the tools they need to succeed.
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Yellow Card recently shared a detailed report called “Stablecoin Adoption In Emerging Markets.” This report explains why so many businesses in places like Africa, Latin America, and parts of Asia are starting to use stablecoins. Unlike regular cryptocurrencies, stablecoins keep their value steady, usually matching a real currency like the US dollar. For many businesses dealing with unstable local money, stablecoins are a lifesaver.
Lasbery Chioma Oludimu, Yellow Card’s VP of Global Operations and Managing Director in Nigeria, said the report shows how stablecoins are already helping businesses in real ways. They make cross-border trade easier, transform things like insurance, and help companies manage their money better when the economy is unpredictable. The report also revealed that stablecoin transactions grew so much in 2024 that they surpassed the total transactions done by giants like Visa and Mastercard. This growth highlights how important Yellow Card is in this new financial world, especially as stablecoins become a key tool for business stability and efficiency.
Yellow Card is expanding fast and is now the largest licensed provider of stablecoin infrastructure, operating in 20 countries. In fact, 99% of Yellow Card’s business is about stablecoins. Businesses use these digital currencies mainly for things like trading, managing their money, buying goods, making payments, and doing business across different countries. This shows that Yellow Card’s expansion is based on real business needs, not just the excitement around cryptocurrencies.
Some numbers from Yellow Card’s report help explain just how fast stablecoins are growing. The total value of stablecoin transactions reached $15.6 trillion in just one year. Countries like India and Nigeria lead the world in adopting cryptocurrencies, according to the Chainalysis Global Crypto Adoption Index. In Argentina, where inflation is very high, over 61% of crypto transactions involved stablecoins, much higher than the global average. Stablecoins now make up 43% of all crypto transactions in Sub-Saharan Africa. Just Nigeria processed nearly $22 billion in stablecoin transactions between July 2023 and June 2024.
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Another important point in the report is that many businesses and institutions are moving to faster and cheaper blockchain networks, which makes stablecoin use easier and more efficient. Big companies and banks are partnering with fintech firms like Yellow Card to bring this tech to more people and businesses.
To sum it up, Yellow Card is expanding into emerging markets because these regions have a real need for better and more reliable ways to handle money. Their success in Africa is the foundation for this global growth. With their focus on stablecoins, Yellow Card is giving businesses everywhere the tools they need to survive and grow in uncertain financial times. This expansion means that people and businesses in these new markets can look forward to easier payments, safer transactions, and stronger financial stability, all thanks to Yellow Card’s proven technology and services.
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