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X Increases Premium+ Price Following Grok 3 Release
X, the social media platform owned by Elon Musk, has more than doubled the price of its Premium+ subscription. This significant price hike closely follows the Grok 3 release, the latest AI model from Musk’s artificial intelligence company, xAI.
The Premium+ subscription offers users access to this advanced AI model, making the price change a noteworthy development for those interested in leveraging AI technology within the social media sphere.
The updated pricing structure reflects a substantial increase, with the monthly subscription fee for Premium+ in the United States now standing at nearly $50. The annual subscription is listed at $350.
This marks the second time X increases premium+ price in recent months, as the subscription cost was raised from $16 to $22 per month in December. At current rates, the new plan will cost more than double what Premium+ subscribers were previously paying.
The decision to increase the price of Premium+ comes on the heels of the Grok 3 release, which xAI claims outperforms rivals in early testing. Grok 3 is expected to run on xAI’s Colossus supercomputer and introduce new capabilities, such as a transparent thought process. Musk has described Grok 3 as “scary smart” with exceptional reasoning skills.
However, not all features of Grok 3 will be available to Premium+ subscribers. xAI is reserving some capabilities, such as “deep search” and “reasoning,” for a separate SuperGrok plan accessible through the Grok app. This means that users seeking the full potential of Grok 3 will need to subscribe to an additional service.
The X premium+ price increase has not been without its complications. Reports indicate inconsistencies in the pricing displayed to users during the sign-up process. While X’s support page specifies a monthly fee of $50, some users have reported seeing different prices on the sign-up and checkout pages. This discrepancy has led to confusion and frustration among users attempting to subscribe to the Premium+ plan.
The motivations behind the X increases premium+ price are multifaceted. The company has stated that the increased revenue will support creator earnings and reward quality content. Additionally, the higher subscription fee may reflect the costs associated with developing and maintaining advanced AI models like Grok 3.
The price hike for X premium+ price comes amid a broader trend of rising subscription costs across various online platforms. As companies seek to monetize their services and invest in new technologies, users are increasingly faced with higher fees for accessing premium features and content.
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