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Unilever Teams Up with Google Cloud for 5 Years to Use AI in Everyday Products
Unilever has teamed up with Google Cloud for the next five years to use artificial intelligence in its everyday products. This big partnership will change how famous brands like Dove, Vaseline, and Hellmann’s market and sell items to people around the world. Unilever wants to make shopping easier and smarter by using Google’s AI tools.
The company will use Google Cloud’s Vertex AI platform to create new ways for customers to find brands, measure marketing success, and chat with AI for better experiences. Imagine asking an AI helper to suggest the best shampoo instead of searching endlessly on a website. Unilever believes shopping is moving toward these quick, talk-like interactions powered by AI.
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As part of the deal, Unilever will move all its data and cloud systems to Google Cloud. This creates what they call an “AI-first digital backbone.” It means faster handling of information and quicker responses to changes in the market. The partnership will also build agentic workflows, smart automated systems that manage tough business tasks with little help from people.
Why is Unilever, a company that makes everyday goods, going all-in on AI? Unilever sells products in over 190 countries and reaches 3.7 billion people every day. In 2025, it made €50.5 billion in sales. But how people shop is changing fast, and Unilever wants to stay ahead.
Willem Uijen, Unilever’s chief supply chain and operations officer, said technology is now at the heart of how the company creates value. “As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift,” he explained. This move shows a bigger trend in the consumer goods world. Companies see AI not as just a hot topic, but as a real change in how customers pick products.
When you ask a voice assistant or chatbot for advice, old-style ads matter less. What counts is if your brand pops up in the AI’s smart reply. Unilever aims to make sure its brands like Dove or Hellmann’s show up first in those moments.
The teamwork focuses on three key areas. First, they will build advanced marketing tools. These will help Unilever brands stand out and get bought in AI-powered shopping spaces. Second, Unilever will shift all its business apps and data to Google Cloud for one smooth system. Third, they will speed up using cutting-edge AI, including Google’s Gemini models.
Tara Brady, Google Cloud’s president for Europe, the Middle East, and Africa, said this goes further than updating old tech. “We are deploying our advanced models to create a system of intelligence that reasons, learns, and acts,” she noted. Their goal is to set a new bar for how consumer goods firms work in an AI world.
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In real life, this means AI will make more choices for Unilever. It could predict hot-selling products in different places, tailor ads to each person, and tweak supply chains based on live demand data. This deep commitment makes Unilever one of the first big consumer goods companies to fully transform with AI across its whole business.
This partnership could reshape daily shopping for billions. As AI chats become normal, brands that master them will win loyal customers. Unilever’s bold step shows how even traditional giants are racing to blend tech into everyday life.
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