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Twenty Open-Source Alternative: Open-source CRM Twenty has raised a $5 million seed round led by Runa Capital with participation from C-Suite executives at HubSpot, Front, and Pipedrive.
The startup will use the funds to grow its open source community, develop its product and deploy among Enterprise clients.
Note that the world of open source has changed, and CRMs, too. These platforms are no longer designed for sales teams exclusively.
Many companies use their CRM as the main repository for customer data and build products on top of that data. This is what Twenty plans to change.
While Twenty doesn’t have all the features that you can find in Salesforce, the company is slowly building a community of CRM and open source enthusiasts around it, with more than 300 contributors in the last year and 20,000 stars on GitHub.
Twenty is trying to build a flexible platform that can be tweaked to every company’s needs, and that can serve as a basis for other tools and use cases.
Each entry in a CRM is an object. It can be a standard, pre-defined object like a person or a company. But customers can also create their own custom objects.
“Packaged software today tends to make companies more alike.” said co-founder and CEO Felix Malfait.
“To truly stand out and create something unique, companies need more than just off-the-shelf solutions. Twenty will offer a path to real, differentiated value. This is a CRM for those who want to build something that truly stands out and own it end-to-end.”
“Open source is a powerful approach for highly extendable areas where enterprises require customization: own data sources, workflows, AI models, hybrid deployment, and security. This applies not only to cloud and data infrastructure but also to large business suites like CRM or ERP,” said Konstantin Vinogradov, a General Partner at Runa Capital.