Sendstack Cofounder Ifeoma Nwobu Resigns Amid Second Pivot

Sendstack, a Nigerian logistics startup, is facing another major change as cofounder Ifeoma Nwobu steps down from her role as Chief Operating Officer. This departure comes amid the company’s second pivot in just five months, marking a significant shift in its business strategy.

Nwobu’s exit leaves CEO Emeka Mba-Kalu as the sole leader of Sendstack’s small team of about five people. The company has confirmed her departure but has not provided any additional details about the circumstances surrounding her exit.

This latest development follows a series of transformations for Sendstack. In October 2024, the company made its first pivot by shutting down DLVR, its last-mile delivery aggregator that had been operating for three years. Citing scalability challenges, Sendstack shifted its focus to fleet management for corporate clients. However, the company has recently undergone another change, moving from a software-only model to incorporating AirTag-like trackers into its offerings.

Sendstack Projects $1 Million Revenue with GPS Tracker Pivot

Despite these challenges, Sendstack has set an ambitious goal of reaching $1 million in revenue by 2025, which would be four times what it earned in its first three years of operation. This target comes as the company explores new avenues for growth and attempts to establish itself in the competitive logistics technology sector.

Nwobu’s journey with Sendstack began when she joined the company as head of growth, eventually becoming a co-founder and COO in August 2021. Her background is diverse, having worked with Mba-Kalu at his previous e-commerce startup, Scrader, which she cited as an inspiration for Sendstack’s founding. Before her foray into tech, Nwobu had a successful five-year career as a supermodel and founded Frugirls, a thrift fashion business.

During her time at Sendstack, Nwobu played a crucial role in shaping the company’s public image. She frequently represented the startup at pitch and demo events, gaining recognition for her clear and convincing presentations. Her pitch at a Norrsken demo day in 2023 went viral, earning praise for its clarity and conviction.

Despite Nwobu’s efforts and the company’s pivots, Sendstack has only managed to raise $350,000 in funding from Norrsken, ODX, and a few angel investors. This relatively modest amount of capital raises questions about the company’s ability to achieve its ambitious revenue goals and navigate the challenges of the logistics industry.

The reasons behind Nwobu’s departure remain unclear, with both she and CEO Mba-Kalu declining to comment on the split. This lack of transparency has led to speculation about potential disagreements over the company’s direction or other internal issues.

As Sendstack’s cofounder steps down, the company faces the challenge of maintaining stability and pursuing growth without one of its key leaders. The success of its second pivot, which involves the integration of hardware trackers, will be crucial in determining whether the startup can meet its lofty revenue targets and establish itself as a major player in the African logistics technology sector.

The departure of Ifeoma Nwobu from Sendstack highlights the volatile nature of startups, especially those undergoing multiple pivots in a short period. As the company continues to evolve, industry observers will be watching closely to see how Sendstack adapts to these changes and whether it can overcome the hurdles that have led to its repeated shifts in strategy.

With Sendstack’s second pivot and the exit of a prominent cofounder, the company enters a critical phase in its development. The success or failure of its new direction could have significant implications for the future of logistics technology in Nigeria and beyond.

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