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In what could change the face of the Southern African fintech industry, influential NASDAQ-listed fintech firm Lesaka Technologies has bought the Cape Town-based Adumo, the market-leader in the payment processing field, for $85 million.
The deal, a cash-and-equity transaction, reflects Lesaka’s desire to increase its presence in the region and become a central player in the fast-growing financial technology sector.
Upon completion of the decision of Lesaka to acquire fintech platform Adumo, which is scheduled to be finalized by the end of the third quarter of 2024, Lesaka will serve five Southern African countries, including South Africa, Namibia, Botswana, Zambia, and Kenya.
Combined, Lesaka can reach an estimated 1.7 million active consumers and 119,000 merchants.
This strategic and disruptive move will almost certainly be the catalyst for consolidation in the Southern African Fintech industry and Lesaka is almost certain to become a dominant and influential leader.
Established in 2019, Adumo has made a name for itself as a provider of an extensive range of unique payment solutions, from card-acquiring POS devices to integrated payment gateways to advanced reconciliation services.
With the integration of Adumo’s leading platform to complement the capabilities of its current fintech solutions, Lesaka expects to offer a much more efficient and seamless financial ecosystem for its merchant and consumer base.
Lesaka expects to tap into Adumo’s merchant specific market insights to improve its value offering in the form of a variety of financial solutions targeted at a range of financial needs.
According to financial analysts, this is a brilliant win-win acquisition for both companies.
Lesaka acquires immediate access to Adumo’s already established customer base and successful technological systems, while Adumo gains Lesaka’s financial clout and wide market network.
As a result, the company is expected to be able to broaden its horizons and further upgrade its status.
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The proposed acquisition will also provide notable advantages to end customers and merchants alike.
End customers, for one, will profit from a more varied range of payment methods, quicker transaction times, and potentially more secure transaction features.
Merchants, too, will benefit from a more efficient payment acceptance procedure, simpler reconciliation solutions, and access to the wide array of other financial services and products offered by Lesaka.
Despite the optimistic outlook, the deal still faces regulatory hurdles that need to be cleared before finalization.
Lesaka and Adumo would need country-wise clearances on the transactions by regulatory authorities of the five nations where they have their operations.
However, with the structural enhancements the takeover could bring about in competition, as well as overall market strengthening, the companies hope to get the necessary approval sooner than later.
The decision of Lesaka to acquire fintech platform Adumo is a landmark event in the development of fintech in Southern Africa.
Lesaka has, with this acquisition, demonstrated that it is leading the market in Southern Africa and poised to create an even more innovative and inclusive financial services sector.
The deal now has to navigate through the requisite regulatory hurdles.
All fintech stakeholders in the region are waiting to see how the combined entity will disrupt the financial landscape of Southern Africa.
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