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The Increasing Need for Laundry Equipment in Kenya Leads to a Boom in Compact Appliances
African exposure to home technology has soared in recent times. Kenya is a huge example of this phenomenon, especially in the boost in laundry appliances.
The country has adopted the usage of laundry equipment, which has led to a boom in these appliances, especially washing machines and dryers.
Data Projection of Kenya Laundry Appliances
According to Statista, the revenue generated in the Washing Machines market in Kenya is projected to reach US$205.70m in 2024. This market is anticipated to experience an annual growth rate of 5.15% (CAGR 2024-2029).
The hospitality industry in Kenya seems to be one of the driving forces behind the increased use of appliances. The industry is witnessing rapid expansion, which is driven by the growing tourism sector.
The global hospitality industry grew from $3,952.87 billion in 2021 to $4,502.83 billion in 2022, and this growth is expected to continue. The industry has to provide excellent services to its guests, which includes ensuring clean and fresh linens. Consequently, the demand for laundry services in the hospitality industry is increasing.
Advancement In Laundry Equipment Boosts Kenya’s Laundry Appliances Use
The high demand for laundry equipment across the globe has encouraged the advancement of these technologies. This advancement includes the integration of AI DD-equipped machines.
The new technology is capable of detecting fabric weight and texture to optimize laundry settings. Also, the settings include managing water temperature and wash duration. The innovation safeguards clothes from potential damage.
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The LG WashTower introduces AI DD technology as a space-saving solution. Moreover, by merging washing machine and dryer functions into one compact unit, the WashTower meets the increasing need for full-size laundry capability in constrained spaces.
LG’s Managing Director for East Africa, Dongwon Lee, highlighted the challenges faced by consumers in modern homes with narrow floor spaces. He said, “In the last five years, we have observed a notable surge in the purchase of washing machines and dryers.”
“However, we’ve also recognized that many consumers, constrained by space, compromise on their desire for a dryer. Also, to bridge this gap, we have introduced the LG WashTower to the Kenyan market. A single-unit appliance boasting full-size features in half the space, with user-friendly centrally-located controls.”
Conclusion
The washer-dryer market projects substantial growth with a Compound Annual Growth Rate (CAGR) of 16.2% from 2023 to 2030. LG, a brand with an innovative spirit, bridges the gap caused by consumer demands.
Besides, the company closes the gap through its unique washing dryer, which includes front-load models and all-in-one units.
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