inDrive Boosts Revenue with Ads and Grocery Delivery Expansion

inDrive boosts revenue with Ads and grocery delivery by taking bold steps to grow beyond just ride-hailing. The company, based in Mountain View, California, is now rolling out advertising in its top 20 markets and expanding grocery delivery into Pakistan. This fits their plan to become a “super app” that offers more services, helping them make money in new ways while keeping users coming back to places where people care a lot about low prices.

Known for its bidding-based approach to fares, inDrive lets riders and drivers talk directly to set prices instead of using fixed rates. This keeps things affordable in tough markets full of competition from big names like Uber, local taxis, and autorickshaws. But with ride-hailing getting crowded and profits getting thinner, inDrive boosts revenue with Ads and grocery delivery expansion to stay ahead. Ads bring in high-profit money that grows as more people use the app, and grocery delivery makes users open the app more often for daily needs.

The advertising push starts inside the app in key spots like Mexico, Colombia, Pakistan, Kazakhstan, Egypt, and Morocco. After tests in mid-2025 that showed hundreds of millions of ad views, big brands and banks jumped in, said Andries Smit, inDrive’s chief growth business officer. Ads pop up during wait times after booking a ride or while heading to the destination, times when people pay close attention to their phones.

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inDrive boosts revenue by focusing on these in-app spots through 2026, skipping trickier ideas like ads on car exteriors for now. Smit explained that digital ads inside the app give quick wins without the headaches of managing physical ads in busy emerging markets. This smart move ties right into their grocery plans, creating more chances to show relevant ads to active users.

Pakistan shines as the next big spot for inDrive’s super app dreams. They’re teaming up with local grocery partner Krave Mart, which got funding from inDrive in December 2024, to scale up fast. Pakistan has booming demand for quick grocery delivery as city folks balance jobs and home life, and grocery shops there are still mostly small and scattered. inDrive already has a huge user base from rides, so they can sell groceries without spending a ton on new customers like other startups do.

Since starting in Pakistan in 2021, inDrive has seen ride trips jump nearly 40% year-over-year in 2025, and their courier deliveries grew 67% in the first half of the year. They run services in over 20 cities and connect more than 200 spots for intercity travel, especially buzzing in places like Karachi, Lahore, and Islamabad. inDrive boosts revenue with Ads and grocery delivery here by starting grocery orders in Karachi, where deliveries promise 20 to 30 minutes for everyday items.

Users in Karachi will soon pick from over 7,500 products like fresh fruits, meat, dairy, snacks, and home goods. Free delivery kicks in for orders over PKR 499, about $2, with no extra fees, making it easy and cheap to try. The service will spread to Lahore, Islamabad, and Rawalpindi later this year as they team up with Krave Mart to handle more stock and routes.

Pakistan also gets a big chunk of inDrive’s $100 million investment push from late 2023, at least half is already spent, with the most going there, Smit shared. Even as investors pull back due to economic and political worries, inDrive sees a chance. Funding in Pakistan rose 63% last year to $36.6 million across 10 deals, but that’s way down from peaks in 2021 and 2022. inDrive boosts revenue by leaning on its strong local setup and users, helping partners grow without big marketing costs when money is tight.

“We’re seeing incredible potential in Pakistan,” Smit said. “Ideally, we want to continue and double down on [investments] as we see performance.” Their experience in dozens of shaky markets makes them tough against ups and downs, unlike others chasing hot investor trends.

All this rests on inDrive’s massive size, they work in 1,065 cities across 48 countries with over 360 million app downloads. That makes them the world’s number two mobility app for three years running, right behind Uber. Rides used to be 95% of their money; now it’s about 85% as other parts grow, even while core rides keep expanding.

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Looking forward, inDrive boosts revenue with Ads and grocery delivery expansion to mix things up more. Groceries and deliveries will pull in more users and ad spots, with financial services coming later. Over the next three to five years, these will take bigger shares in key markets, helping the company thrive amid competition.

By blending ads, quick groceries, and reliable rides, inDrive builds a sticky app that serves daily life. This super app path not only fights tight margins but also turns price-sensitive users into loyal ones across emerging spots.

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