FlySafair Turns to AI to Keep Fares Low and Good Customer Experience

FlySafair turns to AI to keep fares low and good customer experience by using smart technology to make flying cheaper and easier for passengers. The airline is working hard to keep its low-cost model strong, while also giving travelers a more personal touch—the kind of care usually seen in bigger airlines.

Kirby Gordon, who is FlySafair’s chief marketing officer and vice-president of sales and distribution, said the airline depends a lot on technology to keep costs down. He said, “We focus very much on being efficient. Our profit margins are very small, so we have to make every part of our work as efficient as possible. This is where technology, especially AI, helps us.”

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FlySafair turns to AI to keep fares low but also to make the customer experience better. Usually, when airlines try to sell more tickets, they can’t spend much time on personal service. But with AI, FlySafair can connect with customers in a way that feels more natural—better than just sending mass emails.

In June, FlySafair introduced an AI chatbot called Lindi. Lindi helps customers with questions, complaints, and even booking flights. You can use Lindi on WhatsApp to start a booking, change flights, or cancel tickets. Right now, Lindi can only help with one booking at a time, but FlySafair is working on letting it handle group bookings, too.

FlySafair turns to AI to keep good customer experience by learning how people want to use technology. Some travelers like chatting only with the AI, others want to talk to a real person, and many use both depending on what they need. Lindi is supported by real people at the call center, so help is always nearby.

Using AI also changes the jobs for FlySafair’s staff. Some might worry about losing their jobs, but the company is helping them move to better roles. Instead of answering every question, staff now check the quality of the AI’s responses and step in when needed.

FlySafair turns to AI to keep fares low while also improving other areas like flight maintenance. This is a big cost for airlines, but FlySafair uses digital tech to track aircraft parts with QR codes. This replaces piles of paperwork mechanics usually handle. Mechanics can now sign off on fixes with tablets, making the process faster and less prone to errors.

The airline is also working on using AI for predictive maintenance. This means sensors on the planes collect tons of data, and AI helps spot problems early, like a loose bolt that needs tightening. Fixing issues before they happen could save a lot of money and keep flights safe. However, rules in the aviation industry are still catching up, so this kind of maintenance isn’t fully allowed yet.

For now, FlySafair focuses on making Lindi better and smarter, combining knowledge from many parts of the company so customers get better answers and solutions.

Kirby Gordon said that giving every passenger a personal helper would need thousands of employees, which is not possible. But AI lets FlySafair create a similar experience without needing so many people.

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FlySafair turns to AI to keep fares low and good customer experience by using technology in smart ways. This helps the airline keep flying affordable and still give customers the friendly service they want. It shows how low-cost airlines can do more than just cut prices—they can also use AI to improve how they serve their passengers.

In summary, FlySafair turns to AI to keep fares low and good customer experience, mixing new technology with smart ideas to make flying better for everyone.

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