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Discovery Vitality Switches from Pick n Pay to Checkers
Discovery Vitality Chooses Checkers: After a decade of flourishing partnership, Discovery Vitality has ended health benefits partnership with retailer Pick n Pay and has shifted to Checkers Sixty60. The partnership will kick off on September 1, 2024.
Note that, Discovery Vitality is a program focused on encouraging healthy habits for Discovery medical aid members.
Discovery Vitality Chooses Checkers
Originally, the company had announced that Vitality members would be able to choose separate in-store and delivery partners as a “response to shifting shopping habits” and that Checkers and its Sixty60 delivery service would be available later in the year.
It says 60% of Vitality members had different retailer preferences when they shopped in-store versus online. In other words, they shopped at Woolies stores but used Sixty60 deliveries for staples and other groceries.
It has now been confirmed that Pick n Pay will cease to be a partner on 31 August (members will still be able to spend their Discovery Miles at Pick n Pay via the Vitality Mall). Woolworths remains a partner.
Also Read: Online Sales Shine Amid Disappointing Results at Pick n Pay
Discovery said, “The new HealthyFood benefit will enable you to get rewarded at Checkers and Woolworths for in-store purchases. Also, Checkers Sixty60 and Woolworths online, and the Woolies app and Woolies Dash for online shopping.”
According to a TechCentral update, Checkers Sixty60 is by far the most popular grocery delivery platform in South Africa, having grown sales by 58% year-on-year in the 52 weeks to June 2024.
Why Discovery Vitality Choose Checkers
The changes come as Pick n Pay is battling to turn around its core supermarket business, which is loss-making and continues to lose market share.
However, Pick n Pay’s CEO, Sean Summers said in May that the company has embarked on a new strategy to restore its core Pick n Pay supermarket business to profit after its R3.2 billion taxed loss for the year to February 25, 2024.
He said, “Parts of the strategy had already been implemented. For the first 10 weeks of the 2024 year, there had been positive like-for-like growth by Pick n Pay, alongside a consistently strong performance from Boxer.”
