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Canal+ Will Sell MultiChoice’s Local Content to Global Audiences
Canal+ will sell MultiChoice’s local content to global audiences, opening a new chapter for African TV shows. Canal+ recently shared that it plans to take some of MultiChoice’s home-made shows and sell them to viewers outside Africa. This will happen through StudioCanal, a European company that helps distribute TV shows to different countries. By doing this, Canal+ wants to earn more money and show the world some great African stories.
David Mignot, the boss of Canal+ Africa, said that a few South African shows are good enough to be shown internationally. But he made it clear that only shows that meet high-quality standards will be sold. This way, they make sure that the best of African stories get a chance to be seen by people everywhere, according to a report from MyBroadBand.
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Canal+ will use StudioCanal to help with financing, making, and selling these shows. MultiChoice already makes many local shows, and now Canal+ will use its strong European network to bring these shows to a wider audience. Mignot added that StudioCanal is one of the biggest sellers of European TV shows in the world, so it is ready to help sell African shows, too.
Two South African shows are ready to reach viewers worldwide. The first is “Spinners”, a crime drama made in 2023 by Showmax and Canal+. It tells the story of a young man named Ethan who joins the world of “spinning,” a dangerous motorsport, to run away from his family’s gang problems in Cape Town. The show also gives a strong view on the lives of women involved in this sport. *Spinners* made history by being the first African show to enter a big TV festival in France called Canneseries, and it even won awards at the Dakar Series.
The second show is *Shaka iLembe*, a historical drama about the famous Zulu king Shaka. This show was made for M-Net’s Mzansi Magic channel, which is part of MultiChoice. It tells the story of Shaka’s rise from a young boy to a strong king. When it first aired in June 2023, it got 3.6 million viewers, the most ever for a show made by MultiChoice. It also won many awards and is loved by critics, scoring 96% on Google and 8.9 out of 10 on IMDb.
With shows like these, Canal+ will sell MultiChoice’s local content to global audiences and hopes to make more money while shining a spotlight on African stories. MultiChoice recently joined with the French company Canal+, and this deal is helping MultiChoice grow bigger and reach new markets. MultiChoice has been making local shows for a long time, spending over $1 billion last year to produce and sell these shows through its own channels.
Now, with StudioCanal’s help, Canal+ will sell local content to global audiences in countries with strong currencies. This means more profits and more viewers around the world.
This deal is also good news for Showmax, MultiChoice’s streaming service. It will now compete better with big names like Netflix and Amazon Prime Video. While those companies helped bring South African content to the world before, Showmax will now have a bigger chance to show its own shows internationally.
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For example, Netflix helped produce *Beauty and the Bester*, a documentary about a famous prison escape in South Africa. This local content became very popular and even topped Netflix’s charts in the UK. This shows that African stories can be loved everywhere.
In conclusion, Canal+ will sell MultiChoice’s local content to global audiences through StudioCanal. This is a big step that will help African shows reach more people and make more money. It is a good future for African content makers and for people who want to see real African stories on their screens.
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