AXIAN Telecom Aquires 8% Ownership Stake in Jumia

AXIAN Telecom, a big telecom company that works across Africa, acquires an 8% ownership stake in Jumia, the popular online shopping platform. This means AXIAN now owns a small part of Jumia. They made this official by filing a report with the U.S. Securities and Exchange Commission (SEC) on Monday.

The CEO of AXIAN Telecom, Hassan Jaber, said this decision was made because Jumia has done well in building its online shopping and digital payment services, especially with its JumiaPay platform. He also mentioned that Jumia’s strong delivery system and its role in helping more people access financial and economic opportunities made AXIAN interested. Hassan said AXIAN supports Jumia’s plans and wants to help the company grow and succeed.

AXIAN Telecom said it wants to keep supporting Africa’s digital economy by investing in companies like Jumia. This fits well with AXIAN’s goal of providing easy and creative digital services through its mobile and fintech brands, Yas and Mixx by Yas. AXIAN mainly works in countries like Madagascar, Tanzania, and Togo, and is part of the bigger Axian Group, which operates in many countries around Africa and the Indian Ocean.

For Jumia, AXIAN Telecom buying a stake is good news. Jumia has been going through some tough times lately. Its revenue dropped by 26% in the first three months of 2025 compared to the same time last year, and the company lost money. But with AXIAN Telecom’s support, Jumia hopes to get stronger financially and keep improving its services.

This new investment could also help Jumia gain more trust from other investors and give it a boost against competitors like Temu, which is growing in Africa. AXIAN’s experience in digital technology and financial services can help Jumia improve its delivery system and digital payments, making shopping easier for customers.

Jumia has been changing a lot in the past few years. It hired a new CEO, Francis Dufay, in 2022, who is working on making the company more efficient by cutting costs and focusing on countries where Jumia does well, like Nigeria, Kenya, Egypt, and Morocco. Jumia also stopped its business in places like South Africa and Tunisia because those markets were not doing well.

Even though Jumia lost money recently, it has been improving some parts of its business, like reducing its losses before taxes. This shows that the company is slowly getting better at handling its money.

AXIAN Telecom acquiring an 8% stake in Jumia is a positive step for both companies. It shows that AXIAN believes in Jumia’s future and wants to help it grow. For Jumia, this new partnership could be just what it needs to get back on track and keep growing in Africa’s fast-changing digital world.

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