9mobile Changes Name to T2 to Strengthen Market Share

Nigeria’s fourth-largest telecom company, 9mobile, has changed its name to T2. This big move is meant to help the company grow and get stronger in the market. They made the announcement at a big event called “Tech Meets Tenacity,” which took place at Eko Hotels and Suites in Lagos.

This change means a lot more than just a new name. The CEO, Obafemi Banigbe, said the company wants to be a leader in the telecom business, not just try to keep up with others. He explained, “We are not playing catch-up, but to lead in the industry.” The company’s new look now uses orange instead of the old green color, showing a fresh and lively start. This new color and brand are made to connect with young people, entrepreneurs, and everyone who uses technology every day.

Lots of important people came to the launch, including the Minister of Communications and Digital Economy, Dr. Bosun Tijani. There was also music and entertainment from popular artists, making the event lively and fun.

9mobile changes name to T2 to strengthen market share

The story of 9mobile is a tough one. It started as Etisalat Nigeria, and at one time, it had more than 22 million users and was one of the top telecom companies in Nigeria. But after its original owners left, the company faced many problems. It lost many customers and had trouble keeping up with network quality. By January 2025, the number of users had dropped to just 3.2 million. So, when 9mobile changes name to T2, it is also trying to fix these problems and get back on track.

One big step to help grow is a new agreement with MTN Nigeria, the biggest telecom company in the country. This deal lets T2 customers use MTN’s large network across Nigeria, making their connection better and more reliable, especially in places where T2’s own network wasn’t strong before.

The plan for T2 is to become a modern, technology-focused company. They want to use new tools like cloud technology and artificial intelligence to make services faster, better, and more personal for each user. The CEO said they will focus on the customer experience above all else, making sure people get great service quickly and easily.

Banigbe also spoke about the tough times they’ve been through and said these challenges made them stronger. He shared, “Our scars are not signs of defeat; they are reminders of our resilience.” This shows the company’s determination to bounce back and serve its customers with real passion.

To sum up, 9mobile rebrands to T2 as part of a fresh start and smart plan to gain more customers and improve its place in Nigeria’s telecom scene. With better partnerships, a new brand, and a focus on innovation, T2 aims to grow and lead in the fast-changing world of digital communication.

So, when you hear that 9mobile changes name to T2 to strengthen market share, know that this is more than just a name change, it’s a new beginning for a company determined to come back stronger and better.

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